Product design is a tricky mix of knowing the product well but also trying to create a new packaging style that reflects and respects the product within, in a manner yet still recognisable by its loyal customer base.
To accomplish this we need samples, lots and lots of samples. Not that we're trying to milk our client for loads of freebies or anything, but, you know, to get a good feel of the product for all that stuff about respecting and reflecting that we just said.
Incidentally and completely unrelated, our chests have never been better.